Social and Influencer Data & Insights Analyst

Who You Are:

• You have 5-8 years of experience in a marketing, business intelligence, or data analyst role.
• You’re comfortable working with marketing tools and data, and you enjoy figuring out how systems and workflows connect.
• You’re analytically strong, with a solid understanding of reporting best practices and automation principles.
• You have experience with data visualization tools (Power BI preferred) and are familiar with basic data modelling concepts.
• You’re detail-oriented, collaborative, and ready to jump into complex projects that involve both people and platforms.

Nice to Have:

• Familiarity with enterprise marketing tools like Sprinklr, CreatorIQ, or similar platforms.
• Experience working with APIs or data pipeline processes.
• Exposure to AI-driven tools or interest in generative AI concepts in a business setting.
• Basic knowledge of SQL, Python, or automation scripting is a plus.

About the Role:

We are looking for a versatile and data-savvy Social and Influencer Data & Insights Analyst to support the operational, analytical, and governance needs of our growing marketing technologies ecosystem. This role will play a key part in managing data quality, ensuring consistent reporting, supporting platform automation, and contributing to innovative solutions that drive better decision-making across our marketing and influencer efforts.

You’ll work closely with enterprise tools like Sprinklr and CreatorIQ, as well as contribute to the development and maintenance of dashboards, automation logic, and AI-enhanced solutions. We’re seeking someone who combines technical acumen with an eye for process improvement and strong collaboration skills.

Key Responsibilities:

• Assist in defining data requirements and facilitating integrations between key marketing platforms and our centralized data lake.
• Collaborate with data engineers and other technical teams to ensure seamless, structured data flow from tools (Sprinklr, CreatorIQ, Tubular Labs etc.)
• Maintain and optimize custom reports, dashboards, and performance metrics across marketing platforms.
• Contribute to the ongoing automation of workflows and insights delivery, leveraging built-in AI and automation capabilities where available.
• Act as a critical point of contact for a new AI-powered brand safety monitoring solution focused on influencer content.
• Support ongoing QA, logic refinement, and validation to ensure system accuracy and responsiveness.
• Monitor and support the effective use of social listening tools, ensuring volume usage is optimized and configurations align with business needs.
• Help ensure insights are based on quality inputs and that listening frameworks are well maintained.
• Ensure the integrity and performance of Power BI dashboards by performing routine QA and updates.
• Work with stakeholders to capture evolving needs and translate them into clear and insightful data visualizations.
• Build proficiency and understanding of software system APIs for future reporting automation.